Why should you list with us?

We are well versed in the science of packaging, pricing and aggressively marketing your home. While many agents settle for simply listing your property in the Multiple Listing Service, we consider the sale of your home to be a new product launch that requires a proven marketing strategy and brilliant execution which includes:

• Packaging and cosmetically enhancing your property as much as possible,with little cost, to maximize the selling price and the return on your investment.
• Aggressively marketing your property through proven highly effective marketing channels.
• Expertly negotiating with buyers to maximize the equity you walk away with, in the timeframe you desire.

We consider the packaging, pricing, and marketing of your home to be a science. Our robust and proven marketing system is what you need to get your home sold for the highest possible price, in the timeframe you want.

Step one is to accurately determine the most we can sell your home for. Once we’ve accomplished this, we will look at the entire cosmetic enhancements we can make that cost very little in terms of time and money, and push the limits for asking price.

1. Pricing. After analyzing comparable home sales in your neighborhood, we will establish a competitive selling price, with a keen eye on avoiding overpricing. Homes that are overpriced stagnate on the market, and give the impression that “there’s something wrong with the property”. We will help you establish a competitive price.
2. Cosmetic enhancements to maximize the competitive price. Once we have our competitive price, let’s push the limits. We are experts at identifying value-added cosmetic improvements that are neither expensive nor time-consuming. This includes:
   
   
   • Dramatically improving the “curb appeal” of your home. Like inexpensive landscaping and quick-fixes to the exterior of your home that cost very little and can be implemented quickly.
   • Beautifying the interior to entice buyers. Quick fixes include painting, cleaning the walls, carpets, windows, clutters, and removing furniture as needed so your home appears larger. Removing excess clothing from the closets also make them appear larger. We will identify those areas for improvement.
   • Appealing to the buyer’s senses. We’ll create ample light in your home to make it appear as large and “open” as possible. Appealing to buyer’s senses is incredibly important. We’ll use fresh aromas and soft background music to lure them into the home and make them comfortable. We are experts at identifying those areas where we can appeal to the buyer’s senses—leave this to us.
   • Avoiding excessive work that will not improve your return on investment. Many sellers think the more fix-up work they do, the higher the price they will get. Not so! We will make sure you don’t waste your time or money beyond the necessary fix ups. We will focus only on those areas that will enhance the selling price of your property.

Aggressively marketing your home
The most effective strategy for selling your home isn’t necessarily the Multiple Listing Service. Most home sales are carried out agent-to-agent. This means we will expose your listing to our network of local real estate agents and offices. Agents at the real estate board meetings will hear about your property. In other words, we will road show your property to the other agents and their buyers. We know many other agents in our market whose buyers have particular needs, and they’ll know about your property. The local real estate community will hear about your new property for sale!

Advertising
Your property will be advertised in a number of advertising mediums:

• Home magazines. These are the magazines you pick up at the shelves of grocery and convenience stores, and are very effective advertising mediums. We bear the costs of advertising in these magazines.
• The Weekend edition of the local newspaper. This will be particularly effective when we hold your home’s Open House. Again, we bear this cost.
• The Multiple Listing Service. This is one of the most effective tools for marketing your home. A listing in the MLS exposes your listing to other agents, and your property will immediately be listed this database. However, putting a listing in the MLS is like a Yellow Page listing—people will find your property if they search for it. We are much more aggressive than this and will make sure your property is advertised in home magazines, the newspaper, and most importantly, to our network of fellow real estate agents.

Negotiations and closing
Once we have smartly packaged and aggressively marketed your property, the purchase offers start coming in. Here’s where we take full advantage of our expertise in negotiating the highest possible selling price. This includes gathering intelligence on the buyer’s motives, educating you how to act during negotiations, and helping you develop strong counter-offers. Once you have accepted a purchase offer, we will navigate the entire closing process for you. This will ensure you avoid legal pitfalls and ensure we meet all of our deadlines.

We look forward to brilliantly packaging and aggressively marketing your home. Our marketing plan will ensure we get the highest possible price for your home, in the timeframe you want.

We are available to answer any questions your have.Please feel free to call at any time to help answer of your questions.

We look forward to working with you and GOOD LUCK TO US!